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As a seller or vendor on Amazon, you are able to build customized storefronts to showcase your brand and product assortment. The webstore feature was previously only available to manufacturers through AMS (Amazon Marketing Services). If you’re a third-party seller and own a registered brand on Amazon’s Brand Registry 2.0, you are now able to create an Amazon storefront in Seller Central. Just like an eCommerce website you now have the ability to develop and establish your brand all while organizing and optimizing your product listings.